The Leader Media | Shopify Agency

Searching Name for Your Online Store?

Having a strong brand gives you an immediate advantage when you start your business. In The Brand Gap mentioned by Marty Nuemeier, “The right name can be a brand’s most valuable asset, driving differentiation and accelerating acceptance. The wrong name can cost millions … in solutions and lost revenue over the life of the brand. “

Finding the right name when setting up your online store is important to help it stand out from the crowd. Here are some tips on how to find that killer name.

How should I name my online store?

  1. Keep it simple
  2. Be unique
  3. Think about your online presence
  4. Be creative with your domain name
  5. Be original
  6. Find new inspiration
  1. Keep it simple

Having a short, snappy name is great for a number of reasons – it’s memorable, easy to pronounce, and it fits effortlessly in the header of your online store’s home page.

However, finding one can be challenging. Brands are launched every day and the names that appeal to you will certainly appeal to someone else as well. Fortunately, it is a big world and there is plenty of room for creative and attractive brands.

Here are some strategies you can try to get your gears spinning:

Try different combinations of short words. Two short rhyming or alliterative words (for example, "Snack Shack") may be more memorable.

Make up a word or modify an existing one. Brands like Google, Yahoo, and Skype have instantly recognizable names, though they aren't actual words.

Use a word with personal meaning. It could be a nickname you have for your partner, the name of your pet (a smart idea if your store hangs out with furry friends) or even your own name. Using a personal name makes your store easier to identify on a personal level, although keep in mind that stores based on personal brands can be more difficult to sell.
  1. Be Unique

Do market research to find out what names your direct competitors take and try to find something completely different.

The challenge here is to find a name that reflects your niche and the type of products you sell, without your business name reflecting your competitors.

  1. Think about your online presence

Once you have a list of options for your store name, find out if the domain you chose, preferably a .com, is available for registration. This can be a bit difficult, given that .com is the most popular top-level domain (TLD) and has been for a long time.

Having a custom domain name for your store is critical, but you shouldn’t let your search for the mythical “perfect” domain name put you off – everything is open to change, including your domain name. However, it is valuable to choose a solid domain name that adequately represents your brand from the beginning, so it is a decision that deserves some reflection.

You can also consider selling on Amazon, eBay, Etsy, or another third-party marketplace in addition to your own online store. Even if that’s not in the plan, it’s a good idea to check out your business name idea on popular ecommerce sites to make sure the names are readily available to you and so customers don’t mistake you for another existing business.

  1. Be creative with your domain name

If the .com for your chosen name isn’t available, don’t worry – you still have the option to use a different TLD. The reason .com is the gold standard is that everyone recognizes it, but that doesn’t rule out other TLDs, which are becoming more common as .com’s great options continue to decline. And you can always grab the .com after your business has generated some attraction.

When they were first launched, the Shopify Tattly store decided to go for a .ly domain and turned it into www.tatt.ly. Since then they have been able to buy tattly.com, which is where their site is currently located.

Tattly online store

While some search engine experts believe that Google isn’t that friendly to lesser known domains, you should still be able to rank as high as a .com if you have a high-quality site with a good user experience. Also, choosing an elegant domain is much more exclusive.

Modifiers to consider:

[YourBrand] [Main Product] (eg Helmboots.com)
Buy [YourBrand] .com (eg Sandytoesshop.com)
Get [YourProduct] .com (eg Getflow.com)
[YourBrand] co.com (for example, shopmeekco.com)
[YourBrand] [industry] .com (eg Lifeinspirithome.com)
[Verb] [YourBrand] .com (for example, wearpepper.com)
[My / You] [Your Brand] .com (eg, Mybillie.com)

More information: Ready to register your online store domain? Need Help from Shopify Experts?.

  1. Be original

Make sure you have legal permission to use the business name you came up with. For store owners in the US, start by checking the US Patent and Trademark Office. They have a free database that is a hassle to search, but it is worth the effort.

Also note that the US does not have a centralized national registry, so trademarks can be made in another country or even another state. In Canada, you can search the website of the Canadian Intellectual Property Office, which is also quite confusing. The only sure way to be 100% sure is to consult an attorney.

Once you’ve determined that your name is available, go to Google or Bing and see if the names appear on your list. Could you make it to the top of the first page? If you choose a generic name, you will have a hard time ranking very well.

It is also important to check the availability of Twitter, Facebook, and other social networking sites that you want to use.

  1. Find new inspiration

If you are short on business name ideas, you may want to think of things to think about. Perhaps you are looking for a business name that is nostalgic or that speaks to a trend. Other languages ​​can also provide many ideas.

Inspiration can go anywhere. Listen to the conversations around you, survey your surroundings, and even consider your usual expressions and gestures.

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