The Leader Media | Shopify Agency

Make Money on Instagram

You’ve heard stories from Instagram users who profit from the photos they take and share every day. You may have even looked at your own follower count and thought, “Maybe I can do that too.”

Like bloggers and anyone who has built up an audience around the content they produce, creators have reach, influence, and the Instagram algorithm realized – three things that many businesses struggle with.

Together, the reach and influence offer Instagram creators the opportunity to explore multiple potential income streams, whether they want to build an empire or just make some extra money and free stuff.

What niche you are in and how easily you can link it directly to a product category like fashion,beauty,health etc.


How engaged your followers are


What revenue channels do you explore?

The more engaged followers you have, the better.

While the best Instagram users make thousands of dollars per post with engaging followers to start making money.

How to grow and monetize your Instagram account

How to make money on Instagram in 2021

Depending on your unique Instagram content brand, your audience, and their level of engagement, you can earn money on Instagram in the following ways:

Work with brands on sponsored posts
Become an affiliate
Open your own online store
Sell ​​your photos online or in things

The good thing here is that pursuing one source of income doesn’t necessarily rule out another.

First, the most common approach to Instagram monetization: partnering with brands as an influencer.

Work with brands on sponsored posts

The term “influencer” is used a common these days.

An influencer is basically who has built a reputation online by doing and sharing amazing things online.

It can be difficult to balance your income as an influencer and your integrity as a creator, but if you don’t rely on your Instagram marketing income to stay afloat, you always have the freedom to be selective about the brands you work with, just as brands They will be selective with the Instagram stars they work with.

Brands of all kinds are using influencer marketing to spread the word about their products.

Basically these influencer offers involve the creation of content (Instagram ads, a post, a video, or a story) .

Most of these deals are negotiable and can involve a single post or an entire campaign for a fee, free product, service, gift, promise of exposure, or some combination of these.

When negotiating, keep in mind that you are not only offering content, but also access to your audience (a potentially large reach on one of the most popular social platforms) and rights of use.

In a survey of 5,000 influencers, about 43% said they charged between $ 200- $ 450 per post, just to give you an idea of ​​what some brands are willing to pay for and how to negotiate based on the cards you have.

What is your audience makeup and what is your engagement rate (total engagement divided by your number of followers)? You can look for numbers to back this up in your Instagram Analytics report, if you switched to a business account.

Do you want to learn how to grow and monetize your Instagram account? Instagram marketer Gretta van Riel shows you how to grow your business with Instagram, a free course on the Shopify Academy.

How to find brands to work with

If you’re big enough, brands are likely to find you. But you can also look for brands to work with that are on a similar level in terms of personality and values, so your audience doesn’t feel like you’re “selling.”

You can reach out to them directly to try to reach a deal, but you can also include yourself in one of the many influencer marketplaces out there to increase your chances of being discovered, including:

Fohr. Connect your Instagram, blog, YouTube channel and other social platforms to create an influencer “card” showing your different profiles and full reach for brands looking for a partnership. You can also access a list of brands and your wishes, so you can take the initiative and communicate too.

Vine. If you have 6,000 or more followers, you can market yourself to Grapevine for the opportunity to work with these brands.

Crowdtap. Do small content creation tasks. This is great if you have a smaller audience not much more. Available in the US only.

indaHash. You can participate in campaigns run by brands. Post an image  on Instagram and get paid. You need at least 700 followers to be eligible.

Rules vary when it comes to sponsored content, but to be safe and to respect your audience’s trust, consider adding a # sponsored hashtag to indicate sponsored posts.

You can find examples of sponsored posts and how Instagram users embed branding in their story or caption by searching # sponsored on Instagram, like this one from How He Asked, an account that shares wedding proposal stories and partners with a business of jewelry:

Instagram also has a “Paid Association with” tag that prominently identifies sponsored posts, which some brands may require you to use to disclose your relationship with them.


Become an affiliate

Unlike an influencer, an affiliate invests more in making sales for the partner’s brand, not just in raising awareness, in exchange for a commission.

Typically this is done with a trackable link to ensure clicks actually translate to sales. Since Instagram doesn’t allow links anywhere outside of your bio yet, you can only focus on one product at a time if you choose to trust affiliate links, which makes promo codes a better option for Instagram, as it really you can incorporate them into your posts. .

Consider contacting online merchants that offer affiliate programs. Or you can search popular markets like:

ClickBank. An affiliate platform with a tier-based commission that is open to all.
RewardStyle. An invitation-only network of fashion and lifestyle influencers offering 20% ​​commissions.
Amazon Associates. A popular option that pays a 10% commission.

Open your own online store

At this point, it may seem like the only way an Instagrammer can make money is by selling and working with other brands.

But creators of all kinds are in a good position to “sell” themselves with their own products: physical goods, services or digital elements that can be an extension of your brand.

Need to hire a Shopify Expert? Contact here.

Sell ​​your photos online or in things

If your photography gets first place on instagram, you will be able to post your photos to marketplaces like 500px or Twenty20.

You can also sell your photos. Services like Printful and Teelaunch let you put your photos on posters, phone cases, pillows, and more, taking care of order fulfillment and customer service, so you only have to worry about making sales.

Daniel Arnold told in an interview in Forbes, went from “eating toast three times a day” to making $ 15,000 in 24 hours by offering to sell copies of popular but controversial photos of him. If you already have the demand, all you need to do is take the initiative and offer your audience the opportunity to buy your photograph from you.

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